📣Marketing
Marketing Productivity Calculator
Track marketing team output by measuring campaigns launched, leads generated, or content pieces created.
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Lead Generation Rate
Find your productivity rate
Output ÷ Input = Productivity
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How to Calculate Marketing Productivity
The formula for calculating productivity in marketing is straightforward:
Lead Generation Rate = Leads Generated ÷ Hours InvestedThis gives you a productivity rate measured in leads/hour, which helps you understand how efficiently resources are being converted into output.
Why Track Marketing Productivity?
- →Identify bottlenecks and inefficiencies in your marketing workflow
- →Set realistic goals and benchmarks for your team
- →Make data-driven decisions for continuous improvement
- →Compare performance across teams or time periods
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